Tuesday 25 June 2019

Freelancers Increasing Their Use of Online Marketplaces to Find Work

One of the biggest shifts uncovered by the MBO Partners State of Independence study series is the increased use of online marketplaces to find work by freelancers and other independent workers.

As the study chart below shows (click to enlarge), in 2012 only 3 percent of full-time independent workers reported having used an online marketplace to find work in the prior 12 months.

In 2019, 24% said they had.

Online marketplace usage

Relatively few (8%) report using online talent marketplaces as their primary source of work. 

But online talent marketplaces have become important secondary and tertiary sources of work. Independent workers use them to fill in gaps in their work schedules, explore new markets, find new clients and learn new skills. 

Going forward, the use of online marketplaces by independent workers will no doubt increase.

The 2019 data show 29 percent of full-time independent workers reported they intended to use an online marketplace over the next 12 months.

And as the chart above also shows, there's a strong correlation between between one year’s reported intentions and the next year’s reported usage. 

So we're very confident forecasting that next year we'll see close to 30% of full-time independent workers using online platforms to find work.

We'll continuing reporting on the findings of MBO Partners State of Independence study (we worked with MBO on this study) over the next few weeks. 



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