Fast Company's Meet John Krasinski’s secret weapon that helped make ‘Some Good News’ a hit covers how Krasinski used Communo, an online creative talent marketplace, to find and engage his post-production team.
Key quote from the article on the team:
On post-production were the New York-based shops Senior Post and Leroi. Nashville’s Made In Network handled video distribution across other platforms. Calgary’s Arcade ran social media. And Giflytics in New Haven, Connecticut, did the GIF analytics.
"Some Good News" started with a tweet on March 25th asking people to submit stories and the first episode was March 30th (see below).
There are now 8 episodes and the series was sold to ViamcomCBS for a reported $100 million +. Pretty good for a couple of months' work, although many fans are unhappy that Krasinski sold the show.
A couple of things jumped out at us about this story:
1. Krasinski was able to scale up a very successful, professionally produced TV show is in just weeks using distributed nonemployee labor.
2. "Some Good News" bypassed the traditional media gatekeepers by using YouTube and going directly to consumers.
3. All the players involved are very small geographically distributed firms or independent workers who collaborate on this project.
Of course, the show's success would have been much less likely - and probably not possible - without the talent and star power of John Krasinski.
But the show's success still illustrates how teams of distributed, independent workers and small firms can quickly form and produce world-class results.
And this is not just happening in creative fields. It's happening in almost all industries and professions.
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