By taking a human-centric approach — involving people and winning their loyalty — it becomes easier for organizations to identify and drive tough changes within a company. In their article Transforming Change into Trust in the Digital Era, Jagdish Bhandarkar and Namratha Rao offer an example of how one Fortune 100 company was quite successful in driving change and outperforming its competitors by embracing intrapreneurship.
The goal was to create an environment in the company conducive to innovation and research. Creative ideas likely to result in a business win or revenue-generating opportunities were given the necessary hearing and then funding by the “idea board,” which comprised important company stakeholders. The idea generators, called “intrapreneurs,” owned the project and received a percentage of the revenue generated by the project upon realization. This resulted in enhancing the feeling of ownership, accountability, responsibility, and involvement of the people who participated in such projects.
Intrapreneurship acted as a sounding board for employees, who generated ideas that became real differentiators for the company. The company saw an increase in curiosity to think out of the box, to be aware of what is happening in the world today, and of how to apply certain concepts for the benefit of the company.”
Bhandarkar and Rao sum it up:
In today’s digitalized world, the only thing any company can predict with 100% certainty is that change is imminent. When leaders gain employee trust and enhance engagement with intrapreneurship and similar initiatives, employees become more favorable to change, and even come to expect change rather than seeing it as a surprise or, more often, a shock. Slowly, this thought process becomes the norm and is internalized into the genetics of the organization.
For More Insight on a Human-Centric Approach to Change and Transformation
Cutter Consortium Research: Cutter Consortium Members can read additional case studies in Transforming Change into Trust in the Digital Era, and can also read the 4-part series Putting the Human in Digital Transformation by Cutter Consortium Senior Consultant Greg Smith and his colleagues to learn tips on how to truly engage your people by understanding their behaviors and, consequently, ensure that they undergo successful digital change.
Watch The Great Enablers of Genuine Digital Transformation, an on-demand video in which Cutter Consortium Senior Consultant Greg Smith discusses 6 key enablers to deliver positive change, and how these enablers can be unified into a powerful toolkit to facilitate successful transformation.
Cutter Consortium Workshop: Equip your leaders with the insight, perspective, and tools to help users deal with the human risks of digital transformation. Cutter Consortium Senior Consultant Sheila Cox’s workshop, Navigating Business Transformation Change, will teach your team how to ready the people who will be emotionally impacted by a digital transformation and catch the resistance to such an initiative early in the process.
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