We first reported on bleisure travel, which is the the blending of business and leisure travel, back in 2015.
AAccording to the folks at the expense reporting and management firm, SAP Concur, it continues to gain popularity.
Key quote from their blog post Do You Bleisure? The Word We Love to Hate is Gaining Popularity Across the Globe:
... according to new SAP Concur travel and expense data gathered between January 2017 and December 2017 ... “bleisure” trips increased by 20% from 2016 to 2017. And during this time, more than 2.2 million bleisure trips were taken by business travelers around the globe, making up 10% of total business trips.
Back in 2015 bleisure travel was considered something that millennials mostly did.
But the SAP Concur data shows these days all ages are taking advantage of bleisure travel opportunities. Again from their post:
On average, millennials make up the largest share of bleisure travelers in the world, accounting for 38% of all bleisure trips in the Americas region in 2017, however Generation X (31%) and baby boomers (31%) are not far behind!
In case you're wondering where people go on their bleisure trips: "In the Americas the top destinations are NYC, Chicago, and Los Angeles; in EMEA, Tel Aviv, London, and Paris; and in APAC, Tokyo, Singapore, and Shanghai."
These locations are not surprising. They're all major business hubs that also attract a lot of leisure travelers.
Also not surprising is Airbnb is a growing supplier of bleisure travel accommodations.
According to Conur's data, 70% of expensed trips using Airbnb lodging include a Saturday night stay, compared to just 10% of trips with hotel bookings.
One of the most famous bleisure travelers is Marco Polo, so the the trend is not new. But it seems to be becoming much more popular.
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