Amazon’s Treasure Truck program is expanding across the U.S.

Amazon started testing the Treasure Truck last summer. It cruised around Seattle, stopping for people to pop in and buy a limited number of sale items. It also let people who bought something online arrange to pick up the item from the truck. 

The company hasn't t yet announced which cities will be included in the Treasure Truck’s nationwide launch, but it is expected to initially include about a dozen locations.

The Treasure Truck is yet another example of the rapidly expanding industry of truck-based commerce. 

The drivers behind this trend are:

• trucks are cheaper to open and operate than traditional stores.
• trucks are mobile and provide a way to tap into a broader pool of customers.
• trucks attract attention making them useful for branding and advertising.

We have more on this in our Food Trucks/Mobile Commerce section. In this section you will a wide variety of truck-based retailers including art galleries, financial services vendors, shoe stores, fashion trucks of various kinds and even a truck that sells yarn.

There's also info, of course, on food trucks.

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