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Over the past five years, digital transformation has evolved from just a buzzword to a high priority for business leaders in every industry. As I talk to more and more of our partners about the impact of digital transformation, I’ve …
Eurofins Scientific, an international group of laboratories headquartered in Brussels, revealed that a ransomware attack disrupted some of its IT systems. On 3 June, the food, pharmaceutical and environmental laboratory testing provider revealed that its IT security monitoring teams had discovered a ransomware attack over the weekend that had affected several of its IT systems. […]… Read More
The post Eurofins Scientific Says Ransomware Attack Disrupted Some IT Systems appeared first on The State of Security.
Despite choppy equity markets, gig economy companies continue to go public. Next up is the online talent marketplace Fiverr, which filed their IPO prospectus a few weeks ago.
Launched in 2010, Fiverr got it's name from its original business model, which was connecting services buyers with sellers would do a wide variety of tasks for just $5 dollars.
But it quickly branched out beyond this and today it provides a wide range of services - most of which are in the creative fields - at price points ranging into the thousands of dollars.
And like other online talent marketplaces, they started targeting large enterprises several years ago.
As with many of the gig economy companies, Fiverr is growing fast and losing a lot of money. This is illustrated by the prospectus chart below (click to enlarge).
We've long followed Fiverr (we're also a customer) and we've always been impressed by their management team, strategy and business model. We particularly think their focus on creative work is well thought out.
We also see Fiverr as an excellent example of many of the trends we follow. These include the hyperspecialization of jobs, the taskification of work,and the growth distributed teams that include traditional employees and contingent labor.
And, of course, the growth of the gig economy and independent work.
Tripwire’s May 2019 Patch Priority Index (PPI) brings together important vulnerabilities from Microsoft and Adobe. First and most importantly this month are the patches available to resolve the BlueKeep (CVE-2019-0708) Remote Desktop Services remote code execution vulnerability. As noted by Microsoft: [This] remote code execution vulnerability exists in Remote Desktop Services – formerly known as […]… Read More
The post Tripwire Patch Priority Index for May 2019 appeared first on The State of Security.
It doesn’t seem very long ago that I was writing about the newly released Risk Management Framework (RMF) and explaining the value of NIST SP 800-37 to our clients. With RMF Revision 2 just recently published in December of 2018, I thought it would be a good time to revisit the RMF and to highlight […]… Read More
The post Revisiting the Risk Management Framework in Light of Revision 2 appeared first on The State of Security.
A consulting business is very easy to start as you need to put in very little investment upfront. All you require is a website and an email address. But for attracting high paying clients you need to put in more effort.
When you go into consulting it can seem like many people are getting clients who pay them thousands of dollars every month. But I can assure you that these people are in the minority. Most people don’t earn those huge amounts.
This hasn’t got anything to do with their skill level in the niche or industry. It is all about how they are presenting themselves and their services. And they are usually getting it wrong. Therefore, today I am going to show you the mistakes you are making with your marketing and sales strategies that are costing you dearly.
Rectify these mistakes and you will join the minority who attract high paying clients…
To attract high paying clients, you need to give them what they want. When most businesses create products or services, they just put out whatever they themselves believe the market needs. They don’t put in the research to find out what their potential clients want. This is why they end up attracting the same old low-balling clients.
If you want to attract high paying clients, you need to contact them, interview them, find out what their problems are, how they expect you to solve them and the prices they are willing to pay.
So, before you list the services on your website learn as much as you can about what your audience wants. The most successful businesses know how to get this right.

Another big mistake people make while promoting big ticket offers is that they don’t package it properly. They just simply list out a fact like the number of hours of consulting or the few services that the client will get when they purchase on a basic services page.
But if you want to really ‘sell it’ you need to package up the service to make it look attractive. Along with the hours and regular services, offer some extra items like reports, courses, ebooks, checklists, audits, and then present them all in videos and landing pages. This will make it look attractive and differentiate it from the services already out there.

When people are about to buy an expensive course or service, they are going to ask themselves ‘How big a risk am I taking when I purchase this?’ Therefore, you must eliminate this risk by providing proof. For selling high ticket offers a simple testimonial won’t do. You need something more sophisticated like a case study.
You need to create them and publish them all over your website and social media. These can either be written case studies or video case studies. Some great examples of these can be seen in Russ Ruffino’s YouTube Channel. Here he regularly publishes interviews (like the below one) of clients who got great results after using his services.
When people see that his clients get results, they won’t see it as a risky investment anymore and their anxiety will drop. So, they will be ready to work with him.
Some people create great services and present them with proof, but what they don’t like doing is promoting. They just put it out there and hope that people discover them. But if they really want to get high paying clients, they need to promote.
Getting clients is a numbers game. If you send hundreds of people to your landing page, a few will buy and you can profit highly (as you will price your services high). So, invest in both long term and short term strategies like blogging and adverts to drive traffic to landing pages (displaying your services).
If you want to convert even more traffic to clients, you should also build a funnel where you educate people with content like webinars, ebooks and white papers before you sell. It will show that you have an immense level of expertise on the subject. This can eliminate risk too.

Follow these 4 tips and you will begin attracting high paying clients immediately. After that it is all up to how you serve them. Service your clients in the greatest way possible and they will not only come back to you for more, but will also recommend other high paying clients to you.
The post 4 Reasons Why You Aren’t Attracting High Paying Clients appeared first on SmallBizTechnology.