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Meeting new people is one of the most motivating, beneficial and inspiring actions you can take in life. Having a conversation with someone new can grow your perspective, challenge your ideas and shape the way you think.
It can also open doors for your career or company. In most cases, your professional achievements have been aided by others who have coached you, offered introductions to get you in the door, or inspired you to think in new ways.
Your network is the most important career tool you have, which is why networking app, Shapr, hopes to make meeting likeminded professionals part of your daily routine.
Shapr is a completely free app that facilitates introductions with nearby professionals. The app uses your self-selected #interests, location, and goals to narrow your search, by curating a daily batch of people worth meeting in your neighborhood. Keeping with the goal of networking more mindfully, Shapr intentionally limits the number of new connections to 15 profiles a day. The focus is on quality over quantity, so that users have time to meet in person. The app is growing a devoted following with 2 million professionals already using the platform.
Shapr can be used to find mentors in your field, allies in your community and collaborators for your side hustle. It’s a perfect tool for entrepreneurs who hope to meet co-founders, partners and investors for their ideas.
The result is a pool of smart, like-minded people who are actively interested in expanding their networks.
With more than 2 million user matches each month, Shapr is positioned as the lifestyle app that will make networking a daily habit. Swiping your daily batch takes less than two minutes a day, and no endless search is required to find professionals who are geographically close and ready to meet up in person.
With any networking activity, your goal should be to open a long-term dialogue, not close a sale. When you meet someone new, be inquisitive. Ask how you can help and offer to make an introduction or share a resource. Set a great foundation for a meaningful and long-term relationship.
So what are you waiting for? Download Shapr today and start swiping!
Published in partnership with Shapr.
The post This App Will Help You Network More Mindfully appeared first on SmallBizTechnology.
The website of Luas, the tram system operating in Ireland's capital city of Dublin, has been taken offline this morning after hackers defaced the site and demanded a ransom be paid within five days.
The post Hackers demand ransom from Dublin’s tram system, after Luas website defaced appeared first on The State of Security.
According to a recent Job Creators Network Foundation survey, "Sixteen-percent of Americans say they are likely to start a new business in 2019 ...". This works out to about 32 million Americans.
Most won't.
Over the past couple of years about 400,000 to 500,000 employer small businesses and about 2.5 million solopreneur businesses have been started each year.
So it's much more likely that about 1.6% of Americans will start a small business in 2019 instead of 16%.
This is an example of the false positive problem with survey data.
When you ask people aspirational survey questions about what they will do in the future, many more people will say they are going to do something than will actually do it.
And starting a small business is aspirational. According to the same survey and shown in their chart below (click to enlarge), 62% of those surveyed said they'd like to run their own business.
Given this data, it's not surprising 16% would say they will do so in 2019, even though relatively few will.
We've asked a similar question in the annual MBO Partners State of Independence study for the past 8 years.
Consistently 13%-15% of those surveyed over this study period have said they will start a small business over the next 2-3 years. And again, we estimate only about 8%-10% of those who say they will have actually done so.
An important point is despite the false positive problem, this data is still quite useful. Tracking this data over time provides insight into the interest in starting a business by Americans.
But, and this is a big but, if you don't adjust the results for the false positive problem you end up with unrealistic numbers.
BTW, the JCN survey had another example of the false positive problem on a topic unrelated to small business.
Their survey found "Thirty-four percent of Americans said they are likely to buy a new car next year". This translates to about 70 million or so Americans.
The peak U.S. car and light truck sales year was 2016 when 17.6 million cars and trucks were sold.
It seems fairly certain that 2019 will not beat 2016 in terms of auto sales. So it seems even more certain no where close to 70 million Americans will buy a new car.
The false positive problem crops up in many surveys (including ours). Users of survey data need to be aware of this issue and take it into account when reviewing survey results.
There’s nothing more impactful than a proactive cybersecurity strategy. What’s your preferred scenario: the one where you’re reeling from a lethal data breach with thousands of customer profiles compromised, or, the one where your team identified and diffused a problem before it had time to wreak havoc? The key difference between a company that recently […]… Read More
The post 5 Cybersecurity Steps You Should Already Be Taking appeared first on The State of Security.
The word ‘SMiShing’ may sound like gibberish — we think it’s a weird one — but some of the world’s largest enterprises are losing millions of dollars to these scams every year. Similar to phishing, the fraudulent act of sending imitation emails claiming to be a corporation in order to obtain personal information from customers, […]… Read More
The post Don’t Get Caught in a SMiShing Scam appeared first on The State of Security.
We recently had a chat with LaSean Smith from Microsoft. We asked him a few questions around the topic of diversity and inclusion and why it’s important to create diverse teams. Q. What can companies do...
The post LaSean Smith Q&A appeared first on Treehouse Blog.
Thunderbird, Mozilla’s desktop email client, doesn’t have anywhere near the amount of mindshare of the organization’s Firefox browser, yet even in this age of web-based email services, it still has a sizable user community. For 2019, those users can look forward to a faster and more beautiful application, Thunderbird community manager Ryan Sipes announced today.

Only a few years ago, Mozilla’s relationship with Thunderbird looked rather rocky. Back in 2015, the organization decided to decouple Thunderbird’s technical infrastructure from Firefox’s and to look for other organizations that would like to invest in it. In the end, though, Mozilla decided to keep Thunderbird in-house and not move it to another organization and continue to support the project. That gave Thunderbird some much-needed stability and as Sipes announced today, there are now eight full-time staffers who work on the project, with plans for hiring six more soon.
For 2019, the expanded team promises to make the application run faster and address performance issues — and to rewrite some parts of the client in an effort to build a multi-process version that can make better use of modern processors (it’s worth noting that Firefox went through a similar rewrite).
At the same time, Thunderbird will also get a few user interface updates, better notifications and, maybe even more importantly, better Gmail support. The current Gmail setup procedure isn’t actually all that complicated, but once you do have Thunderbird set up to work with your Gmail account, you don’t get access to many of Gmail’s proprietary features. To work around some of this, the Thunderbird team will soon offer better label support, for example.
“With its software-first strategy, Citrix ADC VPX on Google Cloud allows customers …
Start going to the gym. Eat better. Read more. Let’s face it, these are New Year’s Resolutions that many people make every year and few keep. But New Year’s Resolutions don’t have to be a commitment you end up backing out on.
You set goals for your small business every day. Why shouldn’t the start of the New Year call for some big goals?
Don’t let the word “resolution” intimidate you. The New Year is the perfect time to set new goals and make resolutions for your small business! Here are five small business resolutions that will transform your business in the New Year:
If you don’t have a financial retirement plan in place, what are you waiting for? The time to start saving for retirement is NOW. As a small business owner, you are responsible for your future. You don’t work for an employer with a robust retirement plan, which means you have to make the retirement plan yourself.
It’s also important to have a plan to sell your business when you are ready to retire. There are tons of options out there, and if you aren’t sure where to start, hire a certified financial planner (CFP) to advise you. Your future depends on it.
As a small business owner, you’ve likely been doing everything to get your business off the ground. Once you got off the ground, you’ve probably been doing everything to keep it running smoothly. But, now you’re starting to grow, which means it is time to delegate.
For many small business owners, delegating can be a challenge. You’ve been your own go-to guy or gal for the lifetime of your business and the thought of letting someone else steer the ship may make you a bit nervous.
There is no better time to commit to your small business resolution of delegating than January 1st. It’s time to hire new employees to help you with some of the workload so you can focus on your strengths and what you’re good at.
Virtual assistants are also usually freelancers. While most focus primarily on administrative support, you can delegate any number of tasks to them to help lighten your workload so you can focus on doing what you love and the reason you started your small business in the first place.
Make a tech upgrade one of your small business resolutions this year. Sometimes the word “investment” can be a scary one because it means you have to spend some hard-earned money. But “investment” also implies that there will be a sweet reward. This is especially true when it comes to the technology your small business uses. If you’re looking for a cost-effective one-stop-shopping experience, consider a platform that has several technologies already integrated such as Salesforce Essentials. They’ve got you covered on things like security, HR functions, artificial intelligence, reports…etc.
Is one of your personal New Year’s resolutions to have more time to spend with your family, travel, or engage in your hobby? If you’re looking for a way to make space on your personal calendar, prioritize increasing productivity as one of your small business resolutions this New Year. One great way to increase productivity is by employing the principle of schedule chunking. Schedule chunking helps you reach your goals by breaking them down into attainable components, which in turn will keep you from getting overwhelmed, therefore allowing you to make progress toward your goal. Here are the 5 tenants of effective schedule chunking:
You can read more about schedule chunking and how to implement it, here.
Make it your small business resolution to invest in professional development and continuing education. The reward will be sweet, plus– its tax deductible! Professional development courses make you and your business more credible and more marketable. You might learn some new skills or techniques to make your operations more efficient and productive. Education is a broad area and can take on so many different forms. You could get your MBA, get a certification, or attend a Digital Marketing Bootcamp at a General Assembly workshop. If you’re on a really tight budget and can’t work in some more formal education options, look to resources such as podcasts where you can still glean some great info and get smarter on a variety of business topics. If you have employees, get them on board too, encouraging their education will only add value to your company. The options are endless but the results are priceless.
The post Crush 2019: 5 Killer New Year’s Resolutions for Small Businesses appeared first on SmallBizTechnology.
As discussed before, the blockchain-based solution is built to provide strong integrity and independent verifiability. An exception to the independent verifiability is private blockchain solutions. In this part, we discuss both of these technological dimensions and detail their applicability and limitations. Public distributed blockchain provides the most robust integrity assurance and independent verifiability feature. Deploying […]… Read More
The post Deploying Blockchain and Smart Contract based Solutions appeared first on The State of Security.
Much has been said about marketing to different generations. From the retiring Baby Boomers to the social-media savvy Millennials with the Gen Xers in the middle, all three of them require significantly different marketing techniques.
All four generations have value to businesses, but they all need to be pampered in different ways. Once you figure out the best way to attract each group, the next step is to gain their loyalty. Differentiated marketing can be done by any business with nearly any budget and it generally pays off when done well.
The names and age ranges of the generations often vary between sources. There are still a few remaining members of the generations that fought in World War II, fondly known as The Greatest Generation or the GI Generation, but the youngest of this group is 94 years old.
|
Name |
Year of Birth | Ages |
| The Silent Generation | 1925-1942 | 76-93 |
| Baby Boomer | 1942-1964 | 54-75 |
| Generation X | 1965-1980 | 53-38 |
| Millennials | 1981-2000 | 18-37 |
| Gen Z | 2001-2012 | 7-23 |
The Silent Generation is known for being traditionalists. They look for items that give them a sense of comfort and value. They also strive to belong. Even though they are senior citizens, they do not want to be thought of as old.
As the senior generation that did not grow up using computers and may have retired before using them in the workplace, many are still leery of technology. Therefore, the best marketing tools are the traditional ones that are printed, on the radio, or on television. Many still have landlines in their phones and they answer when the telephone rings.
Print material should be written for them and should include:
Baby Boomers were once the largest generation, but according to the US Census Bureau, Millennials have surpassed them. Boomers have money to spend and many are retired or preparing to retire. This group worked hard and were socially active in their younger years. They have built wealth and they value good deals so they can protect their wealth. Most enjoy using coupons and are the most likely to shop for items on sale.
Baby Boomers have experience using technology. Most were in the workplace when computers were installed. Steve Jobs and Bill Gates are both members of the Baby Boomer generation, so members are generally comfortable using text messaging and other basic apps on their smartphones.
This group appreciates both traditional marketing and 21st Century marketing. Whatever style of marketing you use, Baby Boomers appreciate techniques that include,
Generation X was originally known as the slacker generation, simply because they never really tried very hard. But, this group is at the peak of their buying power as the oldest of the generation is close to retirement. But, this group does not have the same wealth that Baby Boomers have – many are in debt. This group remembers the world before the Internet, but the majority of Gen Xers are adept with technology. Even though this group wants to set its own trends, it does develop brand loyalty. It is also more like to spend more on brands that give back.
This group does not get the same press that Baby Boomers and Millennials get, so don’t forget about them. They are a significant segment of the population and most have dependent children. When marketing to them, remember that they were known as slackers and many do not want to work hard to learn about products and services. This group used to hang out in shopping malls, so they do have a penchant for buying things.
To market to Gen Xer’s, keep these thoughts in mind:
Millennials make up the largest group and they do not know the world before the Internet and mobile phones. The last group just graduated from high school and many have already graduated from college. They are not as loyal to brands as older generations, so they can be tricky to convince.
Millennials appreciate products that help the environment or are made with sustainable products. They prefer experiences over things. And, the older Millennials have preferences that are different from the younger ones.
For example, older Millennials might already have children, work in a professional career, and have expensive college debt. Younger Millennials are in college and are still reliant on their parents. But, they all have a knack for technology.
When marketing to Millennials,
The youngest generation that is beginning to develop its buying power is Generation Z or Gen Z. This group is just starting college, but this makes them young consumers. This group has their own money and they have their parents’ money to spend. To get their attention, you have to get their attention, which is difficult because there are plenty of marketers vying for their eyes and ears.
They are young, but they have all grown up with smartphones and they prefer to use them over a computer – both laptop and desktop. So, your company needs to have a website that looks great on their phones. They know what influencers are and they consider YouTubers celebrities.
To market to the oldest of the Gen Z group, businesses need to:
Once know your target market and who you’re trying to reach you may need to adjust your marketing strategy to meet that audience’s needs. Not everyone responds to the same cookie-cutter marketing approach. You’ll need to get creative and remember to be age appropriate.
The post 30+ Key Tips for Marketing to Different Generations appeared first on SmallBizTechnology.